To personalize the event invitation experience we built a feature-set to support "Video invites". With video invites you could record a 30 second video about your event, or create a video from your photos using the Zaia "collage" wizard.
In an effort to remove any friction in the invite and the RSVP process, we incorporated SMS based web invites. With web invites, hosts could invite guests without having them download the Zaia app. Invite gets sent via SMS message, with a custom link created for each gues.
Customizable weblinks were the easiest ways for guests to share their event and request RSVPs. Event hosts didn't want to always invite guests one by one, so we added this capability to enable guests to add themselves to the event. All that the host had to do was share the link to an existing message forum or via email.
Event hosts organized their guests as lists to enable them to plan better. Creating lists within Zaia enabled hosts to stay organized by not forget inviting important guests and helped them to invite a large number of guests via one-click.
When we added the "video invite" capability, we quickly realized we needed to provide the right set of tools for our hosts to create these invites. Video collage maker did just that. Using collage maker, hosts could pick specific templates and choose photos from their gallery to create beautiful video collages.
Our hosts loved this feature so much that we added a "download" feature so that they could save these videos for later.