SEATTLE,WA
SINDHU NARASIMHAN
I design products at the edge of trust
Currently Head of Design at Obin.AI. 6 Figure E-commerce business founder. Previously Amazon AI, Roku, Pioneer Square Labs
SINDHU NARASIMHAN
I design products at the edge of trust
Currently Head of Design at Obin.AI. 6 Figure E-commerce business founder. Previously Amazon AI, Roku, Pioneer Square Labs
01 HEAD OF DESIGN (OBIN AI) / FINANCIAL AGENTS
Designing financial agents.
Designing for high-stakes financial workflows where 95% accuracy is not enough.
OUTCOME
↗
Enabled growing revenue by 500% in 5 months by supporting the most important strategic client relationships.
↗
Lead design and product strategy for multi-million-dollar engagements in Insurance, Private Credit and Asset Management.
↗
Hands-on player-coach (leaning player) design leader for strategic initiatives for a team for 3 designers.
06 — FOUNDER & CREATOR / ABRACADABRA BOOKS
Back to Books
OUTCOME
↗ Built an AI-powered physical-products business from concept to approximately $500K ARR and 10K units annually within 2.5 years as a solo founder — owning product, brand, growth, operations, and fulfillment.
↗ Created and launched the flagship $49 Nonfiction Box Set; earned a five-star Amazon seller rating.
01
Yellowstone
02
Yosemite
03
Grand Canyon
04
Everglades
01 HEAD OF DESIGN (OBIN AI) / FINANCIAL AGENTS
Designing financial agents.
Designing for high-stakes financial workflows where 95% accuracy is not enough.
OUTCOME
↗
Enabled growing revenue by 500% in 5 months by supporting the most important strategic client relationships.
↗
Lead design and product strategy for multi-million-dollar engagements in Insurance, Private Credit and Asset Management.
↗
Hands-on player-coach (leaning player) design leader for strategic initiatives for a team for 3 designers.
06 — FOUNDER & CREATOR / ABRACADABRA BOOKS
Back to Books
OUTCOME
↗ Built an AI-powered physical-products business from concept to approximately $500K ARR and 10K units annually within 2.5 years as a solo founder — owning product, brand, growth, operations, and fulfillment.
↗ Created and launched the flagship $49 Nonfiction Box Set; earned a five-star Amazon seller rating.
01
Yellowstone
02
Yosemite
03
Grand Canyon
04
Everglades
02 STAFF DESIGNER - ROKU / T-COMMERCE
Commerce on the biggest screen.
Shoppable television experiences designed for a remote and a ten-foot interface.
OUTCOME
↗ As Staff Designer, drove launch of interactive ads and commerce through Walmart and Shopify partnerships.
↗ Built the multi-modal product experiences that drove ad services revenue from $500M to $1B ARR in one year.
RELATED PRESS / SHOPIFY × ROKU CHECKOUT ↗
the long way.
03 AMAZON AI / AMAZON LEX / LEAD DESIGN TECHNOLOGIST
Turning conversation into contracts.
Cognitive interfaces for Enterprise AI in 2016!
OUTCOME
↗
Led design-technology prototypes that made conversational AI tangible to enterprise customers and helped move a $1B strategic partnership from concept to delivery.
04 AMAZON KEY / PHYSICAL TRUST
Access beyond the front door.
Secure delivery experiences for homes and connected cars.
OUTCOME
↗ Prototyped the end-to-end experience across customers, couriers, smart locks, cameras and connected vehicles—helping launch Amazon Key’s in-home and in-car delivery.
02 STAFF DESIGNER - ROKU / T-COMMERCE
Commerce on the biggest screen.
Shoppable television experiences designed for a remote and a ten-foot interface.
OUTCOME
↗ As Staff Designer, drove launch of interactive ads and commerce through Walmart and Shopify partnerships.
↗ Built the multi-modal product experiences that drove ad services revenue from $500M to $1B ARR in one year.
RELATED PRESS / SHOPIFY × ROKU CHECKOUT ↗
the long way.
03 AMAZON AI / AMAZON LEX / LEAD DESIGN TECHNOLOGIST
Turning conversation into contracts.
Cognitive interfaces for Enterprise AI in 2016!
OUTCOME
↗
Led design-technology prototypes that made conversational AI tangible to enterprise customers and helped move a $1B strategic partnership from concept to delivery.
04 AMAZON KEY / PHYSICAL TRUST
Access beyond the front door.
Secure delivery experiences for homes and connected cars.
OUTCOME
↗ Prototyped the end-to-end experience across customers, couriers, smart locks, cameras and connected vehicles—helping launch Amazon Key’s in-home and in-car delivery.
Build the future.
Make it trustworthy.
Build the future.
Make it trustworthy.
Build the future.
Make it trustworthy.
sindu.ux@gmail.com
sindu.ux@gmail.com